White label PPC is when a specialist partner manages Google Ads for your agency’s clients while you sell, brand and own the relationship. The client only sees your agency. You set the price, pay the partner a wholesale fee and keep the margin, without hiring, training or managing a PPC specialist.
Key takeaways
- White label PPC lets you offer Google Ads from day one, under your brand.
- Saying no to ads invites a competitor agency into your client.
- Costs scale with clients, unlike a fixed salary.
- You keep the relationship, strategy conversations and margin.
- Pick a partner that runs Google Ads as a core service, not a reseller.
Your client asks, “Can you run our Google Ads too?”
You have three options: say no and risk losing the client, hire a PPC specialist you can’t keep busy yet, or white label it and deliver under your brand starting this week. Here’s how option three works.
What is white label PPC?
White label PPC is an arrangement where an outside team does the pay-per-click work, mainly Google Ads, while your agency sells it as your own service. Reports, emails and deliverables carry your branding. The partner stays invisible to your client.
What does a white label PPC partner do?
- Account audits and new account setup
- Keyword research and campaign structure
- Ad copy, assets and extensions
- Conversion tracking setup
- Ongoing bid, keyword and negative keyword optimization
- Landing page recommendations
- Branded or unbranded monthly reports
Why agencies lose money by saying no to PPC
When a client goes elsewhere for Google Ads, you don’t just lose that revenue. You let another agency into the account. That agency will pitch SEO, web and social next. Offering PPC protects the revenue you already have.
Hiring a PPC specialist vs white label PPC
| Factor | Hire in-house | White label partner |
|---|---|---|
| Upfront cost | Salary, tools, onboarding | Pay per client account |
| Time to start | Weeks to months | Days |
| Risk if clients leave | Salary stays | Cost drops with the client |
| Expertise | One person’s experience | A team managing many accounts |
| Scaling | Hire again at capacity | Add accounts any time |
Hiring makes sense once you have steady PPC volume. White label gets you there without the risk.
How do agencies price white label PPC?
Most agencies use one of three models:
- Flat monthly fee per client, based on account size
- Percentage of ad spend, common for larger budgets
- Hybrid: a base fee plus a percentage above a spend threshold
Your margin is the difference between what you charge the client and what you pay the partner. Agencies commonly mark up white label fees to cover account management and strategy.
How does the white label PPC process work?
- Onboarding: You share the client brief and account access.
- Audit and plan: The partner sends a plan you present as your own.
- Launch: Campaigns, tracking and landing page recommendations go live.
- Optimization: Weekly work on bids, keywords, negatives and ads.
- Reporting: Reports in your branding, on your schedule.
- Support: Client questions routed through you.
Why work with Marketist.pk?
Marketist runs Google Ads as its core service, with $1M+ in managed ad spend across Google and Meta. Marketist.pk delivers that same work to agencies, fully white labeled. Our Pakistan-based team works while your team sleeps, so requests sent at the end of your day are often done by morning.
Frequently asked questions
Is white label PPC legal and ethical? Yes. It’s a standard outsourcing arrangement. Your agency stays responsible for the client relationship and results.
Will my client know I’m using a white label partner? No. A proper partner never uses their own branding or contacts your client directly, and should sign a non-solicitation agreement.
Who owns the Google Ads account? Best practice is that the client owns the account, and access is granted through your agency’s manager account.
What size ad budget works for white label PPC? Any budget that gives the campaign enough data to optimize. Very small budgets limit results no matter who manages them.
Can white label PPC include Meta Ads? It can. Many partners, including Marketist.pk, manage paid media beyond Google Ads.
How quickly can a white label partner launch campaigns? Usually within days of receiving access and the client brief.
Get a white label PPC plan for your client
Have a client asking for Google Ads right now? Talk to An Expert. We’ll review the account and send a plan you can present under your brand.