Lays Wavy with it’s latest campaign shows the hotness of new flavor that billboards have been set on real fire to make people realize that it is truly hot.
The billboards can be seen in Lahore city.
Lays knows its way to stand out in the crowd in this high competition of brand war. It has set new records for it’s competitors.
Here is the video we found on the internet on Brandsynario page;
So the campaign took place with the partnership of Lays and Blaze. The area decided was Cavalry Bridge and DHA Ghora Chowk
Here is my feedback to the campaign;
- Innovative idea which gives true experience although setting fire in the air is not appreciated but the way it is done, I truly appreciate it.
- This is the right campaign as a user I will always remember the ad and try the flavor once even though I don’t like it.
As mentioned by Brandsynario, it is indeed a win – win situation for all including brand itself, the marketer blaze and of course the viewers (end customers)
What do you think of this campaign, please let me know in comments section and do not forget to subscribe to Marketist with email.
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