Importance of blogging for corporate world.

Importance of blogging for corporate world.

Importance of blogging for corporate world is something every business owner and marketing manager need to know.

From writing about section to introducing recent updates in the market, it is mandatory to inform the end customer about products/services in a blog or news section.

Well it would not be wrong calling blog page as dating point of customer and the organization, where customer could communicate in love language and know everything about the company.

It is a place where companies respond to queries of the clients, the procedure of solving clients’ issues and share product or service details in details.

Well, if I tell you that famous brands like IBM, Wallmart, General Electronics, Intel, Codek etc have blog section then why are you missing it?

Why loose a customer by putting CALL US option rather than putting BLOG option so that s/he could get required answers in the blog section.

This is not just the reason why organizations must have blog page but there are many others.

Few of them are as mentioned below;

  • Online Traffic
  • Collect Potential clients data
  • Sales Leads
  • Save Marketing Expenses
  • Educate potential customer to make loyal one
  • Viral (Share, Share and Share)

Online Traffic:

You are making mistake if you are investing on different social media to engage or pull online traffic to your website while you can do it for FREE if you start blogging.

Once the user is on your blog, he is now able to see other services and at this point that customer becomes potential. If the content is right and attractive s/he will subscribe to your blog to come back later.

Collect Potential clients data:

Once customer has subscribed to your blog you get the email address and other important data to send free promotional email.

Does it makes sense?

Sales Leads:

There are many types to generate sales leads, one of them is BLOGGING. You do not search for it but leads searches you in this way.


Businesses who does not know spend loads of dollars for SEO (Search Engine Optimization). Trust me blogging is one of the easiest and chepeast way to do SEO for your online presence (Website).

Google works on keywords, if you put right keywords in the blog, the user will land on your blog and this way to your service/product website.

Save Marketing Expenses:

A good business is not that which generates profits but the good business is to maximize profits and minimize expenses.

Here is the list of expenses which can be saved if you start blogging right now;

    • SEO Expense
    • Expensive ads while you can post your ads on blog page.
    • Social Media Marketing (User share content on social media if your content is worth sharing)

Educate potential customer to make loyal one:

A good company is not which sells computers only but that which shares how to use it and take the most out of your product.

Example: I sell smartphones. People buy it but people want to know;

    • how to use it?
    • Specs of the cellphone.
    • Details of the gadgets they get.
    • Comparison of previous phone with the latest one.
    • Price index.
    • ETC.

Viral (Share, Share and Share):

Mechanism of coming in trends is when something gets too many shares. Blog is sync with social media websites where you can directly share the blog anywhere you want.

If customers likes the content s/he will share.

Example: If you are true marketer and like my blog you will share it with your BOSS or close friends or may be people in the same field. If this continues this post may get viral.

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Written by Imran Nadir (Marketist Academy)
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