How to make blog an effective tool to increase business?
One of the marketing guru Seth Goddin said that most of corporate blogs suck big time. Here is few best things to consider while blogging on corporate website or blog. Here is how to make blog an effective tool to increase business?
- Never Sell in a written blog
- Everyone like it fresh
- Content is the king
- Connect the dots
Never Sell in a written blog:
I would never buy a product of any company if they post the blog saying “benefits of the specific product” and at the end they say, buy it.
Rule number one for any organization is not to sell in the blog, yes you can post an ad on the side but never ask your user to buy this or that.
Ever wondered why people change channels when the advertisement plays?
Because they do not want to waste a single second on the speech they give in the ad. Marketing in the blog is okay but selling is not.
If your blogger or content writer is doing it, then you gotta change the blogger.
Everyone like it fresh:
Would you stay at stall of vegetable who is selling yesterdays vegetables or would you rather stay at the stall of the guy who is selling FRESH?
Obviously you would choose fresh, any stupid would go for yesterdays.
Same is the thing with your blog visitor, if the last post is 6 months ago, he would leave the website in the next second. Point is always keep your blog updated.
Updating blog daily is the best practice, if you cannot update daily then must do it thrice a week.
Is there anything you started but left because you could not maintain it? Starting a blog is very easy but updating it regularly is quite a task.
Keep Updating regularly.
Content is the king:
This is not only an idiom, this works in real world too. Content marketing is tough, tricky and mind game. Always keep the content according to keywords.
Original, updated and catchy content always helps you to pull visitor for maximum time. It is like if your showroom entrance is well maintained and decorated then you can show him whole showroom and do not let the visitor go empty handed.
Connect the dots:
Connect the dots in blog. Always write content which relates to your company goals and values. Best content marketing is that which is integrated with your marketing department.