Trends change, times change so do strategies. Recently we have seen a great hike in online businesses. Most of the customer has shifted to online shopping and more and more brands are adapting the change.
If you are one of those businesses and not changing you may loose loads of customers.
If you are already on this blog it means either you are a student or a beginner, marketing professional or small business owner. I know saving money is the top priority but you have to take possible measures to achieve your targets without spending money, it takes loads of efforts.
Being Marketer, I am going to discuss how to do FREE Social Media Marketing in this article.
Your customer has shifted online and searching for you on search engines like google and bing and social media platforms like facebook and others. If your customer cannot find you online you are loosing him/her.
Before moving further let me share top social media platforms where you should make yourself available now before your competitor does.
- Facebook (Research says if there was 8th continent Facebook would be the one and one of the largest continent on earth. Billions of people are available on FB and millions of people are online and spend 1-3 hours daily on facebook ‘average’)
- Twitter (Another top social media platform mostly used by world leaders, politicians and public figures. It is also known for trending topics and hashtags)
- Instagram (Facebook owned social platform is famous for pictures and hashtags)
- Snapchat (Mostly users are youth and loved because of filters)
- Linkedin (Social platform for professionals including CEOs, Employers and employees.)
- Youtube (Video based website where you can find everything, you name it)
FREE social media marketing startegy is simple, follow these 3 steps and you will see the results in days or weeeks;
Content is the king and yes it is. The more the better. Content is the only thing which keeps your customers at your social profile and get engaged. So you have to be focused on content.
- Write about trending things and topics.
- Share a story which connects your customer.
- Ask question to engage more and more.
- Provide solutions to the problems
- Tell about your products and services.
These platforms are designed the way when you post regularly they will bring you up in searches and show you in search results.
Post regularly, if not every day then alternate days.
If you respond late your customer will go to next shop and trust me s/he has not to walk to the other shop online. So be responsive and tell your customer what they ask.
In last I am going to discuss Social Media Marketing Stragetgy to win on these platforms;
Create new page for your brand and select unique username like we have;
If you have better number of likes, you will be able to earn more trust. Like all other platforms FB appreciates the regular updates. Other useful things on facebook to increase reach is FB Story, Sharing in public groups and tagging your friends.
Always use hashtags using your keywords in the posts of insta. Posts regularly, like FB it has story option too, use it.
Always participate in the trends and share your point of view, if your customer likes your point of view you will get a follower and a potential service/product buying customer.
1 thing, you need to share mix reviews do not support anything which may hurt your repo.
Use it wisely by connecting to the industry leaders and create leads from them. Keep adding professionals and post to engage entirely different target there for FREE.
I love this platform personally. Now that we are talking about it, please subscribe to our youtube channel.
What would you do if you have any problem? Ask google or go to youtube right? If you are available means you have targeted your customer without paying a penny to anyone.
Use title, descriptions and tags wisely in this platform.
What is Social Media Marketing? A detailed intro below;
Before knowing about Social Media Marketing we must have some knowledge about Social Media.
Back in the days when there was no internet, there were only print media, Broadcast Media and Outdoor Media.
It is also known as paper media which includes all the newspapers, magazines and other hardcopy things. This media is almost taken over by latest media known as digital media.
This on the other hand includes radio and television. Broadcast media is still well known because people have not stopped watching news or dramas on the television.
It is the media used to market things out of home. This media is still young and used by many organization to catch attention of their target market.
Now coming back to social media, Social media is replacement to all the above media. Social Media includes all the sites which are used for communication through which attention can be grabbed online.
Social Media is an online media for marketing in which companies pay to the websites for increasing traffic to their website throught social websites.
Following are some famous social media sites, attached links are all the social media of Marketist.
Social Media Marketing;
The marketing which is done on the social sites is known as Social Media Marketing. It is also known as SMM in short.
SMM is both free and paid. We will discuss this in detail below;
All the above mentioned sites are free to join, all you have to sign up with basic details and create account so that you can grab your target audience’s attention. Availability on these sites is must these days for any brand.
If you are not available on Social Media, Your brand does not even exist.
You can do marketing by sharing your account/page/website on different platforms so that you could transfer that traffic to your website and increase number of customers for you.
On Facebook create page for your brand, on Instagram and twitter use hashtags to connect to target market, on Youtube use videos to catch attention of clients and on linkedin grab people who are looking for connection and a job.
Paid is the promotion on the above sites when you pay these sites to sponsor you message and they charge you for that.
If you have any question please feel free to ask in comments. Also subscribe here to receive more blog updates via email.