Easy SEO is a technique which will tell you how to take easy steps to keep your website optimized as per search engines.
In this blog I will cover 3 things;
- What is SEO?
- How does SEO work?
- How to do SEO of your website in simple steps?
What is SEO?
SEO is the short form of Search Engine Optimization, in which we optimize our website to rank on top of google or any other search engine. It is a FREE thing to get your website on first page or on top. Although there are many companies which provide SEO services and charge you for that.
How does SEO work?
So when you go to google you want to search tech blog and you type let’s say techonclick. now here bots means google go to it’s website directory and search that term for you and show you the results on the screen.
Now being a Marketer I want google to show my website on the top. I will get on the top on the basis of;
- Keywords used in my website content
- If other users say my website content is good then google will show you my website.
On the other hand Google brings your website on the basis of Google’s terms which are around 300 elements.
How to do optimization of your website in simple steps?
Well as research says, there are 200+ factors to get ranked on google. But I will share few important and major factors in this.
Well first of all we have to keep those 300 elements and complete all the requirements by google. Here is the basics of SEO process;
- Keyword research
- Title and Meta Tags
- Headings H1,H2,H3 etc
- User’s experience
- Quality of linking.
Search the right keyword for you which your target audience is searching on google. There are multiple FREE and Paid tools to search for the right keyword.
Keywords are Short Tail (1 Word), Medium Tail (2-3 Words) and Long Tail (More than 3 words).
Title and Meta Tags:
Title of your page and small description of your page which is shown on search page.
Always put keyword in both. Do not do stuffing, just once is enough.
Headings H1,H2,H3 etc:
They are like a Tree.
Tree > Branches > Sub Branches > Sub Branches of Sub Branches. Always use headings to make content more interesting and to the point.
Quality of your content, whether user stays to read whole or just bounce away in a second.
Website loading speed and content are both part of user experience.
Quality of linking:
It is interlinking of pages in the websites and external links to your website.
I have written complete new blog where I have shared Terms for beginners with videos.
Please let me know in comments if I failed to write about anything, although you can find more about SEO here.
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