Social Media Marketing Strategy is something, most of my clients ask in first meeting. So I thought why not write detailed articled for all those who look it up on search engines. This is going to be bit lengthy blog, please be with me and read it whole, I am sure it will add value to your business. I have divided Social Media Marketing strategy in 11 steps; Set GoalsKnow about your audienceWho are you competing with?Audit your digital presence.Make yourself available on all major platforms.Look out for inspirationDesign your campaign (Short Term and Long Term)Test run your campaignEvaluate it on regular basisKeep improving campaignsRepeat all of the above. So Let’s discuss all of the above steps in small details: Set Goals: This is important not only business but in personal life as well, this keeps you motivated to achieve what you plan for you or your business. Set two goals: Short Term: Usually for month or 2Long Term: Usually for 6 months to one year. Here are 3 goals which usually social media offers: Get LikesIncrease reachGrab Leads All of the above goals have to go along, if your business is small and you are new on digital media, you have to set monthly budget for your marketing expenses on social media marketing. First is to increase followers, then to reach out to maximum people and lastly to grab leads to grow business. Likes and Followers tell others your brand authenticity. Reach tells that brand knows what it is doing. Leads grab potential clients. So, you got to decide what you want to achieve in each campaign. Know about your audience: Mostly new businesses are sure that they know their customers and this is huge mistake they make, trust me you do not know your customer what s/he is doing on digital media. You need to learn your customer organically and by running campaigns. Although social media like facebook tells the demographics but most of the times it is not accurate to target. Example: If you are a pamper company and you say your target market is children. You are wrong because children here is not decision maker his/her mother or father are. Most of the time mothers buy and other times father. So you got to know your customer and this you can be learnt by generating campaign of different kinds. You can do this by following your competitor, give yourself sometime and read comments of customers on your competitors posts/videos. Once you start getting to know your customer, your sales will boom like crazy. Who are you competing with? Very very important. So here is this saying: Only a fool learns from his own mistakes. The wise man learns from the mistakes of others ~Otto Von Bismarck Why do experiements when you can learn from your competitors many things, here is the list of things I try to grab from my competitor; How it has improved from 1st post to today’s post.Which strategy is working for it?Why not go visit his customer’s profiles and what they are liking and following?Time is important, when it posts on social media.Which keywords it is using, what it is writing on website and every bit of things. I know it is quite time taking but in longer run, it is worth it. Audit your digital presence: New term to you right? How can you audit your digital presence? Don’t worry it is not that accounts audit in which you have to manage sheets and statements. It is simple audit in which you just analyze your activities on social media. Like; You posted post, picture, video, quote or blog. Which of them got most reach, reactions, shares. Audit is to analyze this and plan your next move to get maximum reach for FREE. This is also known as organic planning. Make yourself available on all major platforms: Do not underestimate the power of any social media. You got to understand the value of every social media platform, here I am going to share who is available on which platform; Whatsapp: Almost everyone but they are connected to their closed members.Facebook: Facebook is one huge planet of people, where everyone is available but they follow what they like. It is platform to connect with common people in life. It is for connections.Linkedin: Only for professionals, jobians, executive officers and businessmen. It is for jobs.Instagram: It is for pictures.Snapchat: Competitor of instaYoutube and Tiktok: Video platform So make yourself available on every platform, as you never know who searches for you when and where. Look out for inspiration: People learn from masters. Businesses owned by people. So find someone who inspires you and follow accordingly, once you reach to that level then people will get inspired by you. Do you know Elon Musk? Obviously you do. He is an inspiration to 1000s of business owners. Everyone wants to be him, most businesses follow his strategies and getting good hit. So find some inspiration for social media strategy and follow it. Design your campaign (Short Term and Long Term): You need to post everyday to get noticed by algos of social media websites. You need to schedule your posts for atleast month which will be posted automatically at your scheduled time. Long term goal is to achieve clients, so keep that campaign running. Short term campaigns are done for small things happening around like a small event or workshop etc. Test run your campaign: When you manufacture product, then you test it whether it is working okay or not, same goes with campaigns you run on social media. You got to test these campaigns to check its results. Evaluate it on regular basis Evaluate your results. Share with your team and come up with better plans. I suggest to evaluate them regularly like on daily basis, this way you can put pause or make changes. Keep improving campaigns: To get better results, change the campaigns. Repeat all of the above: So repeat these all of the time and with every campaign. Marketist provides Digital Marketing Services to all clients. Click here to check our service and packages. This is Imran signing off. If you have any question related to social media marketing strategy, please comment below and I will make sure to answer everyone of you. If you have not subscribed to our blog yet, sub now; Facebook: fb.com/marketist.biz
Hyperlink Image Hotspots: Most of the times WordPress web designer are faced by this question that how to hyperlink image hotspots on any image, so that if user click on specific area and it leads to desired page. This tutorial is for all those freelancers/web designers. Complete video tutorial is available on Our youtube channel. https://www.youtube.com/watch?v=y32y4-MceAM&t=53s How to make any image clickable or how to add hyperlink in any image on wordpress? Subscribe to Marketist’s email list to receive regular updates in your email.
For your small businesses, marketing is an effective strategy to have maximum clients at your business’ Doorstep from all over the globe. Whether you have a big firm or a small business, marketing solutions are a must to have a successful business. If you know to play the marketing games, there would be no need for a massive amount of money to advertise your business. Being an entrepreneur or a small businessman, if you do not have many bucks to spend on your business, do not worry. There are several marketing solutions for small businesses you can make use of, that won’t let your small business down. Small business owners probably have a low marketing budget. It is not an easy task to promote your business professionally as it takes the cost, and as a small business owner, you don’t have a lot of money. A small business owner has many challenges but the business marketing is one of the most significant challenges in times. It is challenging to stand out within the crowd of millions of business owners who come up yearly. But it doesn’t mean that there is no marketing solution to promote your small business. There are many solutions to market your business without spending money. Here we are discussing the top 10 marketing solutions for small businesses that would be useful for every small business owner. 1: Marketing By Google: A Step of Fortune For a local business, specifically, the small business, marketing through Google is one of the most effective and free marketing policy available. Make a profile on the site “Google my Business.” Google my business is a free marketing tool that is easy to use. It is a platform for business owners managing their online presence in Google. The presence is based on searches and maps of Google. You can edit or verify your business information on Google, my business profile, which would help the customer to access your business. Moreover, you can rank your website on google to get more traffic on your business page. It is the easiest way to market your small business as there are 3.5 billion searches for information that takes place every day—more chance to have enough visitors to your business website and a high probability of purchasing from your website. 2: Content Marketing: A way to succeed in Business Marketing Content is considered as a king in the marketing of a business. The cost of content marketing is too superior that most of the business owners ignore it. Creating valuable content along with About us page, Product and service page, and the blog posts can advertise your business fairly. It would be best if you Create content by yourself. Write the exact information about your product which is new in the market but worth to buy it. Customers visit your website page and stay there if they find the content engaging. The trend of Content marketing is increasing day by day. Your words can make the customers buy or leave the page. People visit on the landing page of the website and want to read a fantastic content to stay on the site. Be a Blogger: A blog brings 126% more leads as compared to their competitors without a blog. One of the most beneficial marketing solution to promote your small business is to promote through your blog. Start a blog about your brand. Create a well-designed content about the product that you are selling. The purpose of creating a website or blog is to provide information about your product or the content that people want. People would get aware about every feature or quality of the product you are offering. If your content or given information is valuable, then search engine will promote your blog ultimately .The reader would get an idea about your product review, features, pricing and many more. It means that more people would attract to your startup business. 3: Via Emails: Connect with your Future Clients at your Doorstep. Email marketing is truly beneficial for your small business as it is free of cost as well as effective too. Once you get access to your email clients, you will be able to provide upcoming promotions with them. To take benefits from such policies, you have to sum up a list of your email addresses. It will be a beneficial solution to market your small business. Avoid sending the videos or non-commercial contacts like guides or info graphics as it will not be a useful way for it. If you want to promote your small business then send only the advertising emails so that the promoter connects you directly through the email. 4: Using Social Media Platforms: The more your business grow on social media, the more people will visit your business. Statics define that more than 2.4 billion people are using social media. You can use social media platforms as your advertising strategy to promote your small business. Moreover, most of the social media platforms like Facebook, Instagram, Twitter, or Pinterest are also paid collaborations. You can get paid traffic by showing your Ad on Facebook and Instagram etc. You have to post engaging content about your business to connect people excessively. Cross promoting your product posts on social media is a crucial step of marketing, and it would get a more significant numbers of people to see your content and recognize your business. Provide a link to your profile in the header and footer. Be sure that the consumer can find you on all social media platforms by the provided links. Offer contents provide some discount and give some gifts for free when customers of social media place their order to drive business. Please make sure you are consistently active on social media because it is an essential key of marketing your small business in short periods. Use hashtags on prominent social media platforms like Facebook, Instagram and Twitter etc. Use trending hashtags to drive more traffic as famous hashtags have millions of visitor. Tag your customers in your posts; it is a useful free marketing solution for small businesses. You can grow more followers by tagging your customers on social media platforms. 5: Youtube Marketing: Post quality videos about your business on Youtube and see the magic. YouTube is a platform where you can promote your business for free; in fact, YouTube pays you when your videos have gone viral or promoted. YouTube itself support your ads via some paid collaboration as millions of people get engaged to the YouTube through your videos. Videos are popular and free marketing solutions for small businesses. You don’t have to hire a professional video maker to shot your video as it could be expensive. It would be best if you prepare a script for your video as people get engage through the voice-over of the video. Include reliable information about your business. Attach some images with sound effects or edit your videos using a video editing software. Add a message about your brand and finish your video leaving a strong call of action. Promote your video by linking it to every platform of social media to get more traffic. YouTube offers a great resource to advertise your small business. It is an attractive platform to create a convenient video about your business. You have to focus on creating quality content instead of thinking about money earning from YouTube. 6: Sponsor An Event: Get an immediate live audience for your small business Sponsoring an event according to your pocket is the best way to promote your business as it will bring the live traffic to the event. Transport the expertise about your business to the area of your business. Describe the benefits of your business by hosting an event across your business area. You are arranging the event about your business even on a local level would be a useful Marketing solution to advertise the business. You have to pay a small fee to the sponsors to organize an event about your small business. It can be helpful for the people that they can discuss your product face to face. The purpose of sponsoring an event is to get the relevant traffic to your startup business. It is an easy but paid step to bring the right audience that will consider the product you are selling out. If you don’t have enough expenditures to arrange an event then attend any local event that you feel it would benefit your small business. No business person knows where he will find his customer or business partner. 7: Marketing through LinkedIn: Share your ideas and blog posts to build your business brand for free. LinkedIn is a known social media platform, as it is significant but not much utilized. It cost nothing to market your small business. It is not enough to log in to LinkedIn, make profiles, add connections, and log out. Join Groups over LinkedIn, take part in the conversations that happen in the groups, share the blog posts of your business blog; it can market your small business without any cost. LinkedIn has professional profiled people in it. Share your ideas and promote your content that built your business brand. Most of the people from the number of companies, businesses, firms looked at your profile to connect professionally. Linked In is a free platform where you can create an account to put your samples there and build up a portfolio about your business. You can show the expertise of your business and market your small business for free. 8: Industrial Partnerships: Get the whole new audience to your small firm. Join the industries that are related to your business. It is one of the most courteous marketing solutions for small companies that associate you with people by industrial partnerships. Remember that the partner of your business is not your competitor. A partnership can be organized locally through any event or an offline promotional giveaway event. Collaboration with other industries related to your business means that people notice your business twice. Partnering with industries that relate to your business get the whole new audience to your small firm. Most of the businessmen spend a lot of money for such success. 9: Marketing Through Business Cards: A simple strategy to make your business more promoted. Marketing through your business cards is one of the beneficial marketing solutions for small businesses. Get your business cards and spread them across your business area. Give your business cards to everyone you know or the people you lay eyes on. Every person that handshakes should come with a business card. The more people know about your business, the more chance you get to promote your business. You have to know about the targeting customers in which part they live and work. It would help you to set up the campaign for your small business. Some areas have weak concentrations about the businesses. It would be best to set up your campaign over such areas. It is a suitable plan of attack to get more audience to drive more business. These simple strategies make your business more promoted and get more traffic to your brand. 10: Make your Customers your Brand Ambassadors: The first step to success is to convert your customer into your brand Ambassador. The most effective and straightforward solution for small business marketing is to make your customers your brand ambassador. Ask the Customers to leave a review after buying your product. It would be best if the review is positive. Make your customer your brand ambassador so that he can drive more audience to your business. Conclusion: Hence, these are the top ten Marketing Solutions for small businesses that are most useful locally as local marketing can be less expensive rather than the massive campaigns through online marketing. But the solutions given above can drive more business and market your small business more significantly. Marketist provides Marketing Solutions for Small Businesses including web solutions, digital marketing and graphic design solutions. Reach us at whatsapp: +923175777442 or email: [email protected] Like Marketist on Facebook & Instagram.
No one plans corporate crisis for their company. google images They simply occur. Moreover, corporate crisis occur at a very unpredictable time. Many of us wants to fix things as quickly as time permits. Yet when your business come across a corporate crisis it’s not easy to notice or resolve the problem. Small crisis can rapidly snowball into a bigger crisis that your company didn’t see coming. Regardless of whether it was your shortcoming or not, small crisis can rapidly turn crazy in no time. While nobody wants to foresee disappointment. It’s significant that your company is prepared to deal with these emergencies whenever they happen. To viably manage corporate crisis your group should comprehend what crisis is, the various sorts and how to determine them. As Judy Smith summarizes: “There’s always an opportunity with crisis. Just as it forces an individual to look inside himself, it forces a company to reexamine its policies and practices.” Judy Smith What Is a Corporate Crisis? Via Lambert Tech A corporate crisis happens when a startling issue puts the stability of anorganization or association in danger. These quandaries can either start inside or they can be welcomed on by outer impacts. The issue influencing the corporate accelerates to the extent where it’s out of the organization’s control and they can’t resolve it. Whenever left unaddressed, this issue may for permanently harm the company or lead it towards failure. According to Jack Nicklaus “Crises are part of life. Everybody has to face them, and it doesn’t make any difference what the crisis is.” Jack Nicklaus The corporate crisis is defined as “An event, situation, or public initiative that threatens the company’s ability to effectively operate its business.” A corporate crisis can turns into a disaster or a long term disorder for a company’s growth if not efficiently handled. Recovery from a corporate crisis necessitates your company to get ready for different circumstances, including cyber security attacks to employee criminal acts. Approaches to Identify a Corporate Crisis: The most straightforward approach to distinguish a corporate crisis is to access the issue for three key components. To start with, the issue must represent an inescapable danger to the company. Next, the circumstance must include a component of shock or stun for the company. At last, because of the seriousness of the issue and its startling nature, the circumstance will put pressure on the corporate to settle on convenient and compelling choices. Knowing the components that make up a corporate crisis can be instrumental in recognizing these issues before it’s too late. As Ryan Reynolds said “Any kind of crisis can be good. It wakes you up.” Corporate crisis can exhibit in many forms, so your team will need to be prepared to handle a variety of different situations. Your digital marketing agency should be ready with a variety of responses that are all the time prepared for different type of crisis. Notwithstanding, some corporate crisis are unavoidable, making it basic that your corporate has a plan prepared to deal with clashes. Embracing a crisis digital marketing agency is an incredible route for an organization to proactively plan for corporate crisis. These agencies are accountable for foreseeing likely issues andsettling on key choices to determine difficult circumstances. Digital marketing agencies comprehend the various kinds of corporate crisis and are altogether prepared for all circumstances. Quoted by Bryant McGill “Crisis is what suppressed pain looks like; it always comes to the surface. It shakes you into reflection and healing.” The threat is growing Many happenings inside companies never reach the headlines, but recent evidence shows that many are exhibited as corporate crisis. The aggregate sum paid out by companies by virtue of US administrative infractions has developed by more than multiple times, to nearly $60 billion every year, from 2010 to 2015. Internationally, this number is in overabundance of $100 billion. Somewhere in the range of 2010 and 2017, features with word “crisis” and the name of one of the main 100 organizations as recorded by Forbes seemed 80 percent more frequently than in the past decade. Most enterprises have had their setbacks. For example, the US automobile industry reviewed an aggregate of around 53 million vehicles in 2016. Up from around 20 million in 2010, while the US Food and Drug Administration conveyed almost 15,000 admonition letters to noncompliant associations in 2016, up from only north of 1,700 in 2011. As coombs “Crises can harm stakeholders physically, financially or emotionally. Why is it a bigger problem now than it was in the past? First is the developing multifaceted nature of products and companies. Another pickup truck today incorporates PC controls customized with in excess of 150 million lines of PC code, while the normal Deep water well is the stature of seven Eiffel Towers. Products travel a large number of miles and travel through flexibly chains that contain numerous middle people and various locales. A second explanation behind the importance of the issue is a more significant level of stakeholder’s desires. Clients, regularly in light of messages via web-based networking media, are all the more ready to sue or evade an company they think is exploitative. Governments are more ready to review organizations they think are overstepping the law, and stakeholder activism is on the rise. Third, the changing implicit understanding is driving anxieties and doubt in foundations, making irreversible automatic responses. At last, the crude speed of business operations from fast interchanges to shorter item advancement timeline makes crisis more likely. Aristotle stated “The wise man does not expose himself needlessly to danger, since there are few things for which he cares sufficiently; but he is willing, in great crises, to give even his life, knowing that under certain conditions it is not worthwhile to live.” Types of Corporate crisis that may occur: Cyber security: Cybersecurity breaks and hacks are an extraordinary danger to all companies. Hacks alarm clients, put them at risk for data fraud, and imperil the security of restrictive data. Product Recalls: Product recalls or defects in the products can permanently damage the companies repute. During a product recall, sales of the particular product will decrease, but sales of other products of the company can also suffer if the clients trust is broken. Employee Misconduct: A company cannot work without employees. Employees are the main element of the company that interacts, builds relationships, and promotes trust of your brand. A single employ can damage the reputation of the company. An employee can break the company’s laws and rules with ill-intent, you need to take action immediately. Employee crises can include theft, leaking out confidential information, public outburst and any misconduct that can damage company’s reputation. According to Eckhart Tolle “When faced with a radical crisis, when the old way of being in the world, of interacting with each other and with the realm of nature doesn’t work anymore, when survival is threatened by seemingly insurmountable problems, an individual life-form — or a species — will either die or become extinct or rise above the limitations of its condition through an volutionary leap.” Crisis Due to Rumors: Spreading propaganda about the organization and brand lead to crisis. Anything that can tarnish the image of the company should be resolved immediately. Bankruptcy: A crisis also emerges when organizations fail to pay its creditors and other parties. Lack of fund leads to corporate crisis. “Many small businesses are doomed from day one, not from competition or the economy, but from the ignorance of their owners, their destiny is already decided because they have no idea how a business should be operated.”― William Manchee Technological Crisis Technological crisis can occur due to a failure in technology. Problems in the overall systems lead to technological crisis. Corrupted software, damage in machinery and much more. Natural Disasters: Natural issues are not due to the mistake of a company or an employee but they can affect stakeholders and the customers of the company. A Natural crisis can cause trouble for you it can effect the company’s shares and the clients can replace you. You can’t do anything to control these disasters. Environmental Issues: Environmental concerns includes pipeline construction, wetlands mitigation, energy, hazardous materials and many others. While dealing with an environmental issue public is demand transparency, especially when something goes wrong. Conflict with Interest Groups: Conflict can emerge from political, natural, social and social intrigue groups who feel undermined by your organization’s drives. This can place your organization in awful situation when battling against a group who appears to have good intent. Maybe currently the agenda or agency that you are using for your company is that you are doing everything yourself and u are not using any third party. Sometimes it’s better to change this approach and use a third party to get your company out of corporate crisis. To get out of a difficult situation you should get help from a digital marketing agency. This is how it can help your company to get out of a corporate crisis pit. Concentrate on What Works: You don’t need to be an advertising or corporate master to comprehend thatconcentrating on what works in basic circumstances is superior to attempting to try. Rather than evaluating new methodologies, you have to ensure that you are utilizing your assets for the correct parts of your corporate that will assist you on escaping a corporate crisis pit. For instance, you have recently used an expert author from a composing service audit site like choose the Writer to redistribute your composing assignments, it is smarter to keep doing this instead of attempting to employ new scholars to work in your group. Like this, you guarantee that stability should be kept inside the company, however you ought to ensure to keep up stability outside the company which is the thing that digital marketing is for. Remain Connected with Customers: The main thing that marketing does is that is helps you in staying connected with your customers that builds trust between the company and customers. This is very important in corporate crisis because customers are the ones who drag your company out of the corporate crisis because the continuous purchase from the customer’s side will help the company to make profit and get out of the corporate crisis.A good digital marketing campaign helps you to maintain loyalty with yourcustomers. You don’t only get financial support from loyal customers, therefore they help you maintain your grace and a good repute even you are on the verge on bankruptcy. A good reputation and loyal customer can help you get through the hardest periods of the financial crisis and stay strong in the eyes of your clients and competitors. “Marketers need to build digital relationships and reputation before closing a sale.” –Chris Brogan Good Understanding of Market: The reasons of corporate to fail– specially a new corporate setup – is that an owner doesn’t understand the market well he is unaware of the targeted audience and market. Understanding audience and market is very important for the corporate growth and progress.Similarly, if you find a competent digital marketing agency for your smallcorporate or startup, you will be able to have a deep know how of the market and targeting audience.When you hire a digital marketing agency it researches and gather data for you corporate development to get you out of the corporate crisis. After getting all the data you will have a better understanding of market to get your company out of crisis and how to grow your corporate. Rebranding: A good digital marketing agency brings a lot of new ideas on the table, it can help you to rebrand and boost your corporate. Rebranding is not a new term or strategy it is used by several startups and corporates before. But one should be very careful while rebranding. Rebranding should be done after doing a lot of research. When a company’s repute is damaged in any way rebranding is the best option. If your corporate has lost its reputation rebranding can save you from falling apart eventually your company will stand again. “Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.” –Amrita Sahasrabudhe A Short Term Solution: Most of the time, the companies plan in both ways short-term planning and long Term planning but when your company fall into financial crisis all you worry is for now a company with corporate crisis don’t thing about the coming years all they focus is on present. However, once you get into a critical situation, you’ll only be thinking about tomorrow and next week. Although it seems like a bad move but when the corporate crisis hits you up short term planning it the best move. Marketing can also be planned according to short term planning. But still you should keep in your mind what will be your plan after this short term to be on a safe side. Your aim to get out of your corporate crisis but you should also keep in mind what will happen next? By keeping in mind the strategies you are using to get out of the crisis, a digital marketing agency will help you to reach an appropriate approach to your following actions that will be dealing with the things in the long run. Helps in Cyber Security: A digital marketing agency work to forestall cybersecurity dangers, however you can never ensure that they won’t occur. Indeed, even global organizations are in danger. Each enterprise needs an emergency executives plan for cybersecurity, including directions for workers, clients and investors if a digital assault happens. A digital marketing company provide directions to solve the cybersecurity issues Expand Your Special Offers: A good digital marketing campaign during a corporate crisis will focus on what you have, it won’t focus on what you don’t. It may be tempting to sell your products in higher prices and get out of financial crisis, but what you should do is the complete opposite – you need to expand your special offers.By making special offers like discounts, sales, and gifts, your sales increases and you can also maintain you reputation in the market. After selling the discounted products you can come back to the original prices and potentially maintain these high sales till the customer realizes that they should come back to but other products (After enjoying the one they bought from the discounted offer). A digital marketing agency helps you to maintain these special offers. Conflict with Interest Group. Instead of disregarding or doing combating with these intrigue groups, show the clients that you care by finding an appropriate solution. You may not agree with the intrigue groups goals or activities, yet they are members of your community and along these lines a stake holder whose worries ought to be tended to. A digital marketing agency can provide you solution to resolve your conflicts with the interest group by shaping new ideas. Natural Disasters: Natural disasters can cause damage to the company’s sale and purchase a digital marketing agency can provide you a platform to sell your products by using different type of online and social media. It can design campaigns to advertise your online selling. Stop Wasting Time: Panicking is the first thing that you will do when you will come across corporate crisis. Panicking is natural of course you can go bankrupt or you can lose everything you have. That is why you should hire a digital marketing agency to take care of your campaign so that you can take care of other things that are necessary for your corporate. The digital marketing agency will help your with your advertisement campaign and promotions that will help you grow. By involving a digital marketing agency you will be able to give attention to the other aspects of your corporate that needs your attention. “Marketing is no longer about the stuff that you make, but about the stories you tell.” –Seth Godin A good digital marketing agency helps you to build stories to tell. Conclusion We can conclude that digital marketing agencies can be extremely helpful in getting a company out of corporate crisis. Find a good digital marketing company to help you out in corporate crisis with the things listed above in this article. Please share your feedback in comments below. If you are going through any corporate crisis, let Marketist be your Digital Marketing Agency and grab you from the crisis.
Why is my website slow? Reasons of slow loading website: There could be multiple reasons of slow loading website. Here are top 8 reasons of slow speed website; Hosting server issueCluttered or messed up code or JSHeavy imagesAds on the websiteNO Use of CDNNo or Improper use of CachingDatabasePop ups Hosting server issue: Mostly hosting providers are resellers and they do not posses VPS, so they provide hosting on shared server with low RAM. This increases server response time. Most of such errors gets resolved by changing or shifting to new hosting provider. How to know whether your website is slow because of server? Well when you go to pagespeed insights by google it will show you server response. Via Google images. When you check your web speed on google it will show you server response time. Cluttered or messed up code or JS: We find most of the things on website which are useless and white spaces, that is not what you think but it is messy codes which slow your website in most cases. Unnecessary movements and things available on web slows down. Solutions to overcome these is to minify these codes or remove all the additional codes on your web. Also why use multiple sheets when you can write everything in single sheets? Just be careful of this as this will not only improve your webspeed but leave better impact on SEO of your website. On the other hand we see render blocking thing on pagespeed results, that is mostly because of JS (Java Scripts). When you first click on website, it loads JS files and you may face render blocking. Solution of this is to inline the files, removal of external JS files and minifying the files. Heavy images: You can also say unoptimized images. It makes sense that large file size takes longer to load than small sized files. Images play vital role in websites so we have to play wise and use them perfectly. We cannot completely ignore the usage of images so we should go to optimization. Optimization reduces the size of images and helps in loading faster. Type of images also leave impact like JPEG formats loads faster than other formats like PNG or GiF images. Via G Images Ads on the website: Google chooses which ads to place on your website as per traffic not as per your website speed. So sometimes it could be image, slideshow, gif or small video. Too many ads slow down website, it is preferred to use google’s guidelines when posting ad on your website. More ads means more http requests, more http requests mean slow speed website. Also too many ads means you do not want to share something with user but show him/her ads, next time user will never return to your website. It will result in low reach, low trust and increase in bounce rate NO Use of CDN: Before moving further let me answer; What is CDN? CDN is Content Delivery Network which makes your content available to local servers. These server are connected geographically. It keeps caching your most used data and send data to local data centers. If you have global user or visitors what it does is lower down the burden on your website. Content is shown to user as per their location. There are FREE and Paid CDNs, if you cannot afford premium go for FREE. I use cloudflare. Which one do you use? Let us know in comment box. G image. No or improper use of Caching If you are not using any cache system, first go and set it up on your website. Caching saves loads of time to load website. FOr example; if caching is enabled on my website and user clicks it, initially it may take 3 seconds but after few days when he opens the same website it will take lower than 3 seconds. If you are using wordpress there are so many cache plug ins, use them. Database Extras: It means things which are not using on website but they are available in website database. When user click on website it loads complete from database along with useless data. Mostly all the hosting provider give access to database of the website, you can remove all the extra things from your web database. Or you optimize it using some small code. If you are using wordpress there are so many plug ins available for this. Pop ups: Yes, website look cool when you open up and see something pops up and it is amazing source to gather user’s data, but it annoys the user very much. If you are new business or new blog, please avoid it else you are going to loose potential users to your website. Pop ups creates extra http and loading any http increases loading time of website. This is annoying, isn’t it. It feels like someone hold you from your shoulder and asked you to wait and do sign up. Why would I sign up. Let me go. So use pop ups wisely. If you are using wordpress, here is a solution to speed issue; https://marketist.pk/how-to-speed-up-wordpress-website/ Why slow loading website should matter for all the websites? Gone the days when people used to stuff keywords and rank high on google. Google has become smarter than ever. Here are few reasons why your speed should be in green on google pagespeed insight tool; Web becomes user friendly. User enjoys roamaing around on faster websites.User will stay more on website and explore more which will decrease the bounce rate.More websites will want to link with your website to make their image better and ultimately it will be benficial for your web.Faster speed is FREE source of Organic SEO.More traffic, more leads, more customers. If you wanna receive FREE notifications of our blog, subscribe now; Follow Marketist on FB, Youtube, Twitter and Insta. Contact Us Now if you want Marketist to design a professional website for your brand or if you need corporate branding or video ads creation.
Web Design in Pakistan: There are so many web design companies in Pakistan but here I am going to share why choose Marketist for web design in Pakistan. Website is digital presence of any brand, if you are sleeping at the late hour in night your website is your representative which is sharing valuable information to your potential clients. If your website is representating well it means there are high chances that you will get that client. And if not trust me internet is global marketplace and providing thousands of alternatives to customers. What are the top qualities which should be present in business website? Here is the list of qualities we are providing to our valuable website clients; Load TimeDesignContentResponsiveUser FriendlySEO friendlyEasy to manageComplete Support Load Time: This is the number one quality of any website, google says if your website loads in more than 4 seconds you loose around 20-30% clients and if it loads in more than 7 seconds you can loose 70-80% clients. If your website is loading more than 3-4 seconds means it has loads of issues. We have shared how to improve wordpress website speed, have a look; https://marketist.pk/how-to-speed-up-wordpress-website/ If Facebook or Google starts loading in 7 seconds you will go crazy chances are you will leave both platforms and find another solution. Previously google did not focus much on speed but now they give search preference to those websites which loads within 1-7 seconds. Here are top FREE tools to check speed of your website; Google PageSpeed InsightGTmetrixPindomtoolsWebpage Speed test Design: In Pakistan you must have heard 1 thing “Jo Dikhta ha, Wo bikta hai” means People buy those which are on the display. So the better the display is there is high chances that your customer will step in to your shop. Design of the website is like the outdoor of your shop, if it is well decorated customer will get in shop else they will move to next shop available. You need to design your website that its colors, fonts and size of images and videos will capture attention of the customer. Here at Marketist we first know your customer then your brand then we design logo and website with it, keeping colors as one of top priority. Please share your views about our website: https://marketist.pk/ in comments box below. So each website possess different design because some are just informational, instructional, blog or eCommerce store. Content: Before moving further, remember, content is the king so plan that well. Content means if you have written something else and you provide something else, it will create chaos and confuse the visitor and create trust issues. If you are a good content writer you must know that getting user on website, making him stay on site and share what you wrote is the key point in content. So focus on your content and update it regularly. Marketist is providing quality content writing & marketing services in digital marketing services. Contact Now. Responsive: If you are new to website let me tell you that responsive means your website is device friendly. If you open it on laptop or desktop it will show layout as per screen but when you open it on mobile it adopts new style and design which is mobile friendly. In the current era people use different devices at different time so we need to target all people. For that we need to have responsive website. Here is how responsive website looks like; Now you see our website can be seen on all devices which are auto adjustable. User Friendly: It means proper usage of taglines, headlines and other important tags, user must know why they on that website, also colorful content which matches with user’s search. The major thing is to avoid spamming and confusing content on website. Putting proper navigation is also major point to make website user friendly, it means user should be exploring more and more on your website, it also means that you connect your content with other content on your website and other sites. SEO friendly: Who doesn’t want to be on first page of google, at least we do. SEO is a process to get your website on the top in search engines organically. In this time where every customer is looking for brands online, brands are running marathon on search engines to be on number 1. Hey did I mention Marketist is providing SEO services at reasonable prices? Click here to know more. SEO has 3 different major types; On Page SEO (Things to be taken care of on your website including title tag, meta tag, heading, image alt and other things.)OFF Page SEO (Building Online reputation, how many people share your content, link to your content etc)Local SEO (Available locally on maps google and apple maps, when I search company near me you company should be on top.) We also wrote; https://marketist.pk/8-easy-ways-to-do-seo-in-pakistan/ Easy to manage: Easy to manage websites are helpful to keep full eye on the website. We design websites usually on wordpress because around 30 – 40 % of total websites are designed on wordpress. Also we create CMS for clients to manage their own website if they do not can not manage their website we offer multiple wordpress maintenance services. Complete Support: Usually Marketist offers 1 month tech assistance and support FREE with every website, but if you are getting multiple services we offer for upto 12 months support. It is recommended to ask for support from those people who design your website at the first place, because they know their work better than anyone. At the end, if you are a blogger looking for own domain and website ot you are small business owner or startup founder or you have established business in any part of the world, or you want to start eCommerce business we at Marketist provide all services as per your requirements and business mission. We are avialable at [email protected] or whatsapp/Call/Msg at +923175777442 Thank you all clients for believing in us and making us 1 of the top top company of web design in Pakistan
This post is exclusive for all the sales people out there. I have been doing sales job for more than 4 years including indoor sales and outdoor sales. I will share complete Door to Door Sales Strategy which will include my experiences and my seniors training. There is not much difference between Door to Door Sales and Marketing. Door to Door Sales: You knock the door, pitch the customer and sell the product or service. It is a direct selling method used by most companies. In this technique you go to customer, customer does not come to you. Door to Door Marketing: Delivering companies message at the door of customer. Most of the young generation thinks that it is old and dead technique to go on the door steps of the customer and make sale. Door to Door Sales Strategy: Here is what you need to do to make a sales or target a potential customer; Set targetsBe presentableCommunication is the key.Product knowledge is mandatory.Sell experiences not products.Know your customers in that area.Collect information for follow up.Share contact informationDo not knock same customer every time. Set targets: Setting targets is number one strategy to make sales by door to door. Because you have something defined and you have to achieve it at the end of the day. Less targets less sales, handsome targets brings handsome sales. Be presentable: Do you remember how well you dressed up when you had the job interview or the 1st date? Well remember here, first impression is the last impression. Being presentable means you must be well dressed, neat and clean, have that cute smile on face. Customer feels confident if you are well dressed, they will think that you are from some reputable company, if you have dirty clothes God knows what people will think about your in your first meeting. Communication is the key: Sales guy with no communication is nothing but a waste of resources. This is number 1 quality of any salesperson. You need to know the communication tactics. Here are few tips to improve communication; Greetings; Proper greetings will lead you to introductions, introductions will lead you to product information, that will lead you to pitch customer and that will make your customer your potential customer.Be polite and respectful. Use Sir or Madam or Mr or Miss.Listen to your customer. Most of the sales force just go to end and talk about selling, which is wrong approach. You need to make a relationship with your potential customer. Know him/her by listening and then talk at their level.Always ask for permission to talk or pitch and say thank you for your time at the end.Body language is another important tip of communication. Positive body language brings positive results. Product knowledge is mandatory: You should remember 100s of questions a customer can ask. You never know which customer asks what question, so you need to know your product thoroughly, it’s description, prices, discounts and deals everything. Just think like a customer. Sell experiences not products: This is very important. We tell customer everything in detail that s/he gets bored in minutes. If you sell experiences of other customers or issues you were facing before you used your product and when you started using it, how it changed your life. Now Apple sells designs experience, automobile companies sell comfort experience, McDonalds sell on delivery experiece and so on. Know your customers in that area: If there is anyone who is already using your product or service in that area, it will be easier to sell because you can give example of exisitng customer or you can create referrals using that customer. Collect information for follow up: Most of sales community leave the client if it does not get mature. Which is alarming for sales guy. You should always take feedback of the client and contact information, it could be email or contact number. Here are the amazing usage of that collected data; You can send regular messages as reminder and new offers. Client will reach out to you when s/he needs services.Email is the updated solution of marketing, free and about 50 – 60% emails generates leads. Share contact information: Please give your visiting card or a company brochure where your number is mentioned, or share any kind of contact info with your client so that s/he could reach when they need your service or product. Do not knock same customer every time: If you go to same customer and share same story and try to sell same thing, it will only irritate the customer. Rather becoming loyal customer he will leave negative feedback about your brand. Well you must be wondering how this is better than digital media marketing/sales, well trust me this is amazing way of selling because you are interacting with your customer directly, you are easy to reach and it creates more confidence and trust. Even we are living in digital world but trust me we still prefer all the companies which have local offices or those organizations which are easy to reach and available when we have issue. Case study: What I did in my job I designed my own 1 pager where I put services details and my contact information and went to house and drop my 1 pager brochure. I received few calls around 20%, from that 20% , 2% got mature means I made sales. After that I used to knock each door now what happens here is that customer know about my services, I will just knock the door, meet the customer and make a bond to make more sales now or in near future. Now that 1 day brochure distribution activity brought me a good number of clients and I achieved my targets. If you are having same issues, apply these or you can directly reach Marketist and we will help you achieving targets with our professional and experienced sales training. We also provide number of other services. Click here to check. Liked our blog? Subscribe here.
Trends change, times change so do strategies. Recently we have seen a great hike in online businesses. Most of the customer has shifted to online shopping and more and more brands are adapting the change. If you are one of those businesses and not changing you may loose loads of customers. If you are already on this blog it means either you are a student or a beginner, marketing professional or small business owner. I know saving money is the top priority but you have to take possible measures to achieve your targets without spending money, it takes loads of efforts. Being Marketer, I am going to discuss how to do FREE Social Media Marketing in this article. Your customer has shifted online and searching for you on search engines like google and bing and social media platforms like facebook and others. If your customer cannot find you online you are loosing him/her. Before moving further let me share top social media platforms where you should make yourself available now before your competitor does. Facebook (Research says if there was 8th continent Facebook would be the one and one of the largest continent on earth. Billions of people are available on FB and millions of people are online and spend 1-3 hours daily on facebook ‘average’) Twitter (Another top social media platform mostly used by world leaders, politicians and public figures. It is also known for trending topics and hashtags)Instagram (Facebook owned social platform is famous for pictures and hashtags)Snapchat (Mostly users are youth and loved because of filters)Linkedin (Social platform for professionals including CEOs, Employers and employees.)Youtube (Video based website where you can find everything, you name it) FREE social media marketing startegy is simple, follow these 3 steps and you will see the results in days or weeeks; Content: Content is the king and yes it is. The more the better. Content is the only thing which keeps your customers at your social profile and get engaged. So you have to be focused on content. Write about trending things and topics.Share a story which connects your customer.Ask question to engage more and more.Provide solutions to the problemsTell about your products and services. Consistent; These platforms are designed the way when you post regularly they will bring you up in searches and show you in search results. Post regularly, if not every day then alternate days. Responsive: If you respond late your customer will go to next shop and trust me s/he has not to walk to the other shop online. So be responsive and tell your customer what they ask. In last I am going to discuss Social Media Marketing Stragetgy to win on these platforms; Facebook: Create new page for your brand and select unique username like we have; facebook.com/marketistpk If you have better number of likes, you will be able to earn more trust. Like all other platforms FB appreciates the regular updates. Other useful things on facebook to increase reach is FB Story, Sharing in public groups and tagging your friends. Instagram: Always use hashtags using your keywords in the posts of insta. Posts regularly, like FB it has story option too, use it. Twitter: Always participate in the trends and share your point of view, if your customer likes your point of view you will get a follower and a potential service/product buying customer. 1 thing, you need to share mix reviews do not support anything which may hurt your repo. Linkedin: Use it wisely by connecting to the industry leaders and create leads from them. Keep adding professionals and post to engage entirely different target there for FREE. Youtube: I love this platform personally. Now that we are talking about it, please subscribe to our youtube channel. https://www.youtube.com/channel/UCMybi4fklhVXPn2YN3zU_bA What would you do if you have any problem? Ask google or go to youtube right? If you are available means you have targeted your customer without paying a penny to anyone. Use title, descriptions and tags wisely in this platform. What is Social Media Marketing? A detailed intro below; Before knowing about Social Media Marketing we must have some knowledge about Social Media. Social Media: Back in the days when there was no internet, there were only print media, Broadcast Media and Outdoor Media. Print Media: It is also known as paper media which includes all the newspapers, magazines and other hardcopy things. This media is almost taken over by latest media known as digital media. Broadcast media This on the other hand includes radio and television. Broadcast media is still well known because people have not stopped watching news or dramas on the television. Outdoor media; It is the media used to market things out of home. This media is still young and used by many organization to catch attention of their target market. Now coming back to social media, Social media is replacement to all the above media. Social Media includes all the sites which are used for communication through which attention can be grabbed online. Social Media is an online media for marketing in which companies pay to the websites for increasing traffic to their website throught social websites. Following are some famous social media sites, attached links are all the social media of Marketist. FacebookTwitterYoutubeLinkedinInstagramPinterestEtc. Social Media Marketing; The marketing which is done on the social sites is known as Social Media Marketing. It is also known as SMM in short. SMM is both free and paid. We will discuss this in detail below; FREE: All the above mentioned sites are free to join, all you have to sign up with basic details and create account so that you can grab your target audience’s attention. Availability on these sites is must these days for any brand. If you are not available on Social Media, Your brand does not even exist. You can do marketing by sharing your account/page/website on different platforms so that you could transfer that traffic to your website and increase number of customers for you. On Facebook create page for your brand, on Instagram and twitter use hashtags to connect to target market, on Youtube use videos to catch attention of clients and on linkedin grab people who are looking for connection and a job. Paid: Paid is the promotion on the above sites when you pay these sites to sponsor you message and they charge you for that. If you have any question please feel free to ask in comments. Also subscribe here to receive more blog updates via email. Hey, Marketist is providing Digital Marketing Services if you wanna avail contact Us now.
SEO in Pakistan: If you are reading this and you what SEO is, it does not matter as I will tell you basic but effective ways here. 8 easy ways to do SEO in Pakistan. Due to current situation, online presence of businesses in Pakistan have increased recently and people are getting to know SEO like never before. Every business wants to be found online on google as well as social media. To do this businesses needs to do SEO to get to number 1 on google. Here are 11 ways to do SEO in Pakistan; Find your keywordsPut catchy and easy to find Title of the websiteDescription is the key.Use Headings in the website.Clever use of images with ALT Tag and title.Make yourself available on all platforms.Update regularly.Share Your content. Find your keywords: Keyword research should be number 1 priority of any marketer or digital marketing expert. You need to know keywords of your business. Keywords mean you know what people are searching and how to show in that search and bring your targeted customer to your website. For example if you go to google and search Marktist you will find Our website. so here Marketist is keyword. Keywords strategy should be like; Always go for long tail keywords (More than 2 words)Specific to your niche. How to do keyword research? Go to google and find what google suggests.Use google ads planner.Neil Patel is amazing source to find keywords. Hire Marketing Agency to do that job for you. Put catchy and easy to find Title of the website: Title of website is the first thing your customer sees in search result. Title should be; 60 or less than 60 characters.Longer title may effect your ranking and loose user’s interest.It should contain your keyword. Description is the key: Here desctiption means the Meta tag means a small description of any page of your website. Meta tag should be; 160 or less than 160 characters. (Standard which is followed by most of the search engines.)This should contain your main keyword and related keyword about that page.It should be catchy which forces user to click on. Use Headings in the website: Headings make a sequence of your content and makes content user friendly and easier to read. Most of the times user check heading if they find useful they stay on the web and read the body else they just bounce back. Main aim of any website is to make user stay longer and purchase anything be it tiny service. Use headings wisely, sometimes they change the font size. Clever use of images with ALT Tag and title: Google crawler cdoes not only crawl your content but your images too and crawler identifies the image through the alt tags. You will see alt tags option when you upload a picture in any wordpress website. It would be awesome if you put your keyword in that too. Add maximum information to the image in tile of the image and alt tag. What I do as marketer I name the picture before uploading in my pc then upload it because it becomes SEO friendly. Make yourself available on all platforms: Your customer is using different platforms some use facebook, others focus on instagram. Professionals follow linkedin and twitter, youngsters use snapchat and others. So make your brand available on all the major platforms because you never know your customer uses which platform. Strategy should be, design a post and upload it on all mediums at your targeted time. Update regularly: You may not believe but average user spends 3-6 hours on social media including youtube and facebook. This is time where people do not stay at anything more than 3 seconds so yes you have to be regular in content updating. You never know which post your customer could see. On the other hand, algorithm of these platforms bring you in top searches when you update regularly. Once I created a page and when I reopened after a week I almost lost every follower and my reach dropped from 100% to 1% which is way dangerous for any business. Update regular, respond to your user in inbox and comments. Share Your content: Sharing is caring, amazing concept. You share your content means you care about your content. Give solutions to your user they will share your content and you will get amazing reach. https://marketist.pk/is-this-right-time-to-spend-on-marketing-and-promotion-of-your-brand-here-is-what-i-think/ Want to receive regular updates from our blog? Subscribe here with email.
Flyer Distribution? Yes you are thinking it right, why any business would invest in such an old way of marketing and promoting business when we have complete digital system for that? We have digital media which is way effective than this old school of marketing which is flyer disctribution. I will discuss whether it still work or not with all the descriptions in this blog, read it full you will end up learning something for sure. What is flyer distribution? When you distribute company flyers or brochures to house to house is known as flyer distribution. Till the last decade Marketers around the world kept doing research and tried to find the ways to grab new customers. Flyer Distribution Advertising is one of the result of those researches. Check our Door to Door Marketing Services by Marketist Ways to distribute brochures? Well, as marketer there are so many ways to do brouchure distribution, here are some in my knowledge; Every House in your target marketYou can hand over to people in market, where there are loads of offices and millions of people go there daily.You can put the flyer in the mirror of the car or fix it in car viper.Stand outside the mall, school, college, university, main gate, mosque (Specially Jummah prayer) and handover to people.Also you can use it in gift or packing bags. Eg: If your customer visits and s/he has done shopping, you just put brochure in that shopping bag. Who should still use flyer advertising? Well any business can still use it just target different people, I highly recommend if you have following businesses; Home Made food delivery business.RestaurantsLocal business/shop of retail, medical store, fruits or any other.Small clinicEducational institute including schools and tutions. Now let’s discuss does it still work? Well, being a marketer and flyer disctribution service provider I believe yes it still work and works better in some cases. Here is few reasons; It has longer shelf life. If you see an ad on social media you will pass it in seconds but if your target customer likes your services s/he will keep the flyer and take it out when service or product is needed.It is direct communication exactly like you visited your close friend and had a chat over a cup of tea.Customer will love it more as you will reach your customer unlike other platforms, customer has to do loads of research before finalising but once customer has your flyer, it is an honor. If you are a business owner and want to avail flyer distribution service, please fill out the form below and our team member will contact you shortly via call or email.
How to speed up wordpress website? Note: if you do not want to speed up your website, so let Marketist help you speed up your website. Email now at [email protected] Introduction to course How to speed up wordpress website: Welcome to premium article by Imran (Team Marketist). In this long article I will share all the information to speed up wordpress website step by step. After this course you will be able to speed up any wordpress site and achieve 90+ google score on google pagespeed insights. https://youtu.be/55bdZXcJw9w Why web speed matters? Did you know that if any visitors visits your website and your website loads in more than 7 seconds, you may loose up to 70% customers. In today’s digital world, there is alternate to everything be it your business. So, slow loading will force your user/client to shift to the available alternate. https://youtu.be/ALkN8xsVPQM Why back up is important? Before moving further we need to back up our website as we are going to install few plug ins which will change your website big time. So if any plug in breaks your website you will have a back up of your website and you can restore old website. https://youtu.be/pdsE-9Bfxp8 How to back up wordpress website: As we are using wordpress we will use simple plug in to back up our website. I am going to use updraft plus for making a backup of website. Watch this complete video to back up your website: https://youtu.be/1_Qgk-54dqw Go to plug ins > Install new > Search updraft plus > set it up. Top 5 plug ins I will use to optimize website speed; Here is the list of 5 most important plug ins which play vital role in optimizing web speed; SMUSHHummingbirdWp-optimizeAutoptimizerPagespeed ninja https://youtu.be/-eUn5bmwq04 Smush: Smush is top free plug in to optimize our web images. We can resize image size and smush it to save maximum data on the website. Also it gives option to smush our directory if you have heavy website. Ideal image size on website is 1024*1024. It smushes 50 images at a time as we are using free version in this course. It enables you to activate lazy loading of images too. What is lazy loading? It means images are not loaded untill user goes to that specific place where images are available. https://youtu.be/ZvI5r9QtjPQ Hummingbird: List of the things this plug in do; Performance test and shows you webspeed score (Sometimes it resembles google page speed but sometime it may differ)Gzip CompressionCachingPage cachingbrowser cachingGravatar CachingRSS CachingAsset optimizationUptimeOther settings https://youtu.be/e4t5ZwFUZX8 Wp-Optimizer: This is another very important plug in which optimizes databases. Another must optimized thing on any wordpress website. This also gives additional option on optimizing images, some images are not properly smushed by SMUSH, this does this all. This also provides lazy loading but we will not enable it as we are already using another plug in for this. https://youtu.be/XqD3FcH5K_0 Autoptimize: It helps us to optimize JS, CSS and HTML. Please have a look on the video so that you should know which options to select and which to leave. https://youtu.be/qZi2zJCsocQ Pagespeed ninja: If you really wanna see how ninja works, have a look on this plug in. This is very powerful plug in which may break your site so always select optimal option first and play on the others later. Always have a look on the web after configuration this plugin. https://youtu.be/8KpDwDuRsbs Check speed of the website. Bonus tips for the future if you want to be consistent on your page speed; Clearing cache with timeAlways clear cache and smush images if you post any content be it page or post, or add any image on the website. Clear it whenever you update any plugin or theme.Update Everything:Update your plug ins and themes.Never leave them un-updated, this will slow down the website.Keep an eye on updates.Remember: These updates are for our own good, sometimes their security is improved and other times their functionality improves so keep everything updated.Remove unnecessary plugins:Remove all the plug ins which you do not use on the web.Do not install extra plug ins or same functionality plug ins.Do not install old plug ins:It is highly recommended not to install the plug ins which are not updated for last 1-2 months.Keep in mind if developer do not update it means they are not willing to provide services or that plug in being no more maintained. Another topic, what if the above process does not work on your website? Well, I have used the same procedure on many website including my own, for me it is working fine and perfect but here are few things you need to do if things do not work out; May be it is your current theme.Install 2017 theme which is by wordpress and check the web speed, if you find 90+ score on google pagespeed it means it is your theme who is not speed friendly.Hosting provider:Sometimes hosting provider do not provide SSD Hosting and provide low RAM.You need to change your hosting provider or increase RAM speed to improve web speed.Premium Themes:Please choose premium themes if you can afford, try to do some research before choosing any theme. Specifically check whether they are speed friendly.Look, if some company is providing something FREE, there must be something that is why they are FREE.Premium Plugin:If you can afford, go for premium plug in. https://youtu.be/f7fO8dve8Fw Bonus Tip: Gtmetrix: Gtmetrix is another page speed tool which tells you the time of loading of website. Well I recommend you to use this to check the possible things which can be improved in the website and it will increase the webspeed. Waterfall section is great source. https://youtu.be/MjoF_-aSzcg I hope at this point your website speed must be touching 90+ score on google pagespeed insight, if not please share if you have any questions related to How to speed up wordpress website in the comment section below, I will respond to your query at earliest. Do not forget to subscribe to our youtube channel which is totally FREE. Support Us.
Brand Logo Design:
When you begin to think or plan to start your brand, first thing comes to your mind is company logo design. But being a business person you may not have much knowledge of designing a logo, so you try to connect with logo design agency.
In this blog I am going to share the top things to keep in mind before asking your design agency for a logo. Have you ever imagined why there are only few logos we remember and rest we forget?
Because they put lots of thoughts before making their brand identity, here is the top things you need to consider before asking any marketing agency to design a logo for you; Unique Color scheme Message Simple Connect the dots Research Unique:
It should be unique and something exciting. Never copy any brand’s logo as many customers these days know major brands around the world so they will spot it in a second and say they have copied and at that moment you may loose potential client. We love unique things and unique experiences. Color:
Choose color of your logo wisely, if you choose black and white, then you would be stupid to expect claps on that color scheme. Colors should be shiny, which could be seen from long way. Message:
It is better to share a message in your logo. Like some meaning or some icon which could share the message. Simple:
Major aim of logo is to stay in customer’s mind. So it should be so simple that customer could remember for life time. Connect the dots:
Try to make an story with which your logo could be connected. Research:
Remember this tip, never ask agency to help you design what they like, because they do not know the brand and idea better than you, so do little research and then go for designing it. This is our logo of Marketist, have a look and you will never forget it why? It has a hidden word Market and ist, it has been taken from noun Marketer which means the one who does Marketing. Well did you know that we are offering Logo Design Services?
We are. Check out our work HERE! Why you should choose Marketist for designing your brand logo?
We are marketing company and we do not design by picking some picture from google but we follow our procedure; Understand Research Design Feedback Final Design Understand:
We understand the company with complete information, name, services/products and where it is located, who is their customers and what is the age group of the customers.
We research via search engines, about your customer’s needs and wants and check the demand. We ask questions from our clients then we proceed to next step.
Although we provide design in this step but that is not final, as we need client’s feedback.
Here we make required and asked changes. We redesign it then provide final Design.
Final Design. Email Us your requirement at [email protected] so that we could start designing your logo. Follow Marketist on Social Media FB/Twitter
Tips to sell from home in the current scenario of covid19. If you are a sales person, sitting at home and cannot go to job because of coronavirus and you have targets to achieve, here is few tips you can follow to sell from home; Make yourself available on all social media (Linkedin, Facebook, Twitter, Instagram and Youtube). Always keep your phone on. Make your response time better. Talk to your friends and family members Follow up And still if you cannot see the response, then focus on this please; 6. Start investing time in your own business. Make yourself available on all social media (Linkedin, Facebook, Twitter, Instagram and Youtube): Trust me, whether you are a job holder or business owner if you are not available on these 5 major social media sites then you are ruined. After the coronavirus outbreak where every institute is swtiching to digital, be it schools or service business, you just name it, everything will be online in a year or 2. On the other hand sales person’s life is very hectic and tensed that s/he may think about their target sitting in the washrooms, so first step to sell online by sitting at home is to buckle up and feed your social media profiles before they become dead to you. Complete them, add everything, search on google on how to make your profiles friendly and reachable. I am sharing few tips; Sign up on all. Join groups on FB as per your field or company. Answer people who are looking for solutions and you are providing. Answer them even if they do not buy from you. Linkedin: Add many people as you can, know them, ask them, make relationships. On linkedin you will people from executives to CEOs/Directors of the company. Linkedin is t Update regularly. Search with # tags and use # tags on twitter and Instagram. Make youtube videos about your product or services you are offering, or detailed solution you provide to customer. Keep updating about the current situation. I will share a tip in the end. Must Read! Always keep your phone on: Customer loves it when s/he gets free at 11 PM and reaches home and his internet speed is slow and he is sick of complaining, that time he calls you to get internet tomorrow. So if your phone is on you will receive a call, you pick it and here is your sale. Do not let customer wait on call and respond instantly even he sends you message on whatsapp. Forget these stupid things if you are in sales; Do you go to office in time? Mostly No, right? and you can always have reason to boss, Sir I was in a meeting with client that is why I am late, so if company relaxes you on many things then you should not give following execuses to yourself; Whatsapp is not official, s/he should send a message. Is 11 PM right time to call and you do not pick up. I will see it tomorrow. Most of the time you may be right on these but you will loose customer and if targets are underachieved you may loose the job too. Make your response time better: We live an era where we all have smart phones (which are considered mini computers), you can run everything all social media. Always keep your notifications on and respond to customer whenever you get any query. Instant response will increase trust. Follow the tip regarding this below Talk to your friends and family members: You see the situation outside of your house? Its deserted outside and all of sudden you remember your school friends, call them, ask them how they are and what they doing. If they are in the same city as you, they can generate a sale and never know who might have been waiting for your call. Follow up: You are the worst sales person if you are not maintaining data of your customers, potential or existing. Rule of sales: Always ask how to contact and take email or contact number. If you are not maintaining your data, start it now. You are home and cannot visit your customers, call everyone in your list, ask them how are they, how are the services if they are existing customer. At the end ask them if they can give any reference. Word of mouth sales is the best sales because it 99% confirmed, all you have to do is inform the procedures. The last one is not sales tip exactly but it fits here if you do not want to do all of the above things, then you can start working on it. Start investing time in your own business (Tip related to above reasons): Many of us are doing jobs just to gather some money so that they could start their own thing. If you think you are the only one who is thinking this then you are wrong, have you ever asked your boss whether he wants to the job he is doing or have you asked your fellow collegues what they want to do in their life, you will surely get sad answers like; Dude I have bills to pay. I have family to take care of. Is not it too late to start now? Never thought of spending 10 years of my life here but you know time flies etc etc. Tips Here; Just make a group/page a start inviting people, regularly update, you never know when your customer clicks that page/or join that group and find you and you make a sell. If your customer is existing customer and he is annoyed because he is not satisfied with your services and you pick his call instantly trust me, his 50% anger just vanishes away only after you pick up the call and say how are you? Marketist is selling services online, if you want to market yourself or your business, let us help you make a brand by; Developing Website Design Logo and other material Handling your Social Media. Please follow Marketist if you want us to write more article related to tips to sell from home. Also follow us on our social media we are working very hard for it.
Is this right time to spend on marketing and promotion of your brand due to coronavirus in the world? My short answer to this is YES! Here is the long answer with reasons below. I need you to check them out! This article does not mean I am not human, not talking about coronavirus and does not think for people etc. Follow parhley.com and see my work on updating on coronavirus. Please take all precautionary measures to stay away from deadly virus. #WashHands #KeepSocialDistance #AvoidUnnecessaryRoaming #EatHealthy There are 2 things in this question, if you are a marketer you may have to say the same thing as me. One is Opportunity and other one is Negative Branding. Well this is the best time for online/digital marketing for every business, it is just the strategy how you plan it. It totally depends on business owners and marketing department of the business whether they take this as an opportunity or fail to make a good impression on the customer. I will discuss above keeping following things in mind; People are sitting at home. Purchasing power is less. Customer is almost online every minute or hour. Educational institutes, malls, restaurants, and offices are shut down for God knows how many days. Social gatherings are discouraged by doctors, government officials. How is this opportunity to the businesses; If you own an online business/freelancer or you own a physical store/shop these are top reasons why you should start branding your businesses online now; Your customer is online and continuously browsing different things on the internet. He will read every message even if it is spam, SMS marketing. If you are writing something about coronavirus or covid19 Example: You have written a detailed post on what is coronavirus and what are precautions or how to save yourself from being isolated in hospital than staying at home, your customer will share your post and if he is not following you already on social media s/he will follow too, to stay updated as you wrote what s/he is looking for. Sharing will not be end here if you manage good content, they will surely hit your website for once which will eventually generate a lead. If you have digital product this is the best time to distribute your products among your customers on discount. Also being a customer I am looking forward to my favorite brands eg clothing or food to come up with an idea of some code of discount, so when this is all over I would rush there and grab my favorite shirt or eat my favorite dish. I am talking about up to 70-90% discount. If your ad or information you share is catchy and always remember able, trust me your customer will always remember you and recommend it to family and friends. Further, I know many of us go to shops when they need a shirt but this is not happening in near future so start planning it now. I remember there was this startup which failed or could not come up, what they did was if you order a shirt they used to bring all sizes to overcome the size issue and also you may be interested to buy multiple one for you and one for younger brother. This thing will eventually come. Go Digital before you get kicked out of marketing like Nokia did back in time when android was launched: Nokia ignored the launch of android, Samsung and other brands opted for it and kicked Nokia out of market. Nokia was leading the market but see what happened to Nokia, rarely people prefer it. Trust me this is the best time when you can shift everything online, be it your support, sales or any service. After this epidemic ends, people will become lazy enough that they will no longer visit your shops in malls rather than order them online. If you are school owner prefer online classes. If you provide hardware of physical products open an online store, brick and motor is better than just the brick concept. Let us help you to become next big brand online, we design Websites, Social Media Marketing, Content Writing and Graphic Designing (logo, social media posts etc). This is the exactly right time to spend on marketing and promotion of your brand. Example of how a property website is owning the internet these days; Here I will give you an example of graana.com. We cannot go and visit the site, plot or house but their creative team has come up with some amazing videos of how they clean their office or hot to greet others in this time where shaking is strictly prohibited. Although they cannot meet you in person but they are continuously connected with with their existing and potential customers via internet and videos. Another example from banking sector here: Here I will give you an example of banks in Pakistan, as we all know we avoid online banking and many banks have failed to shift majority of the customer to online, most of us prefer cash rather go online. Many banks have grabbed this opportunity to inform customers how to use online banking, this will result positive for many banks. How marketing in this situation can cause negative branding of the businesses; In the current situation of corona where every one is saying to stay isolated, keep social distance and you keep discussing your products or services on social media platforms or you giving discounts if customer visits your outlet, trust me people will not love the idea and that is how you can create negative branding. What channels you should use to market your product and how to do it; Here are the top recommended channels to market now before it gets too late; YouTube (What would you do if you know you are on long vacations, watch videos yea? so most of your potential customers watching free movies because they cannot find them on netflix) Twitter (A hub of trends, if you think you are missing something, twitter is the place where you can find trends.) Facebook (It just completes life.) Google (It is where people search for when they need something, keywords you know.) Instagram (Scrolling up and down is my favorite activity on Instagram) Follow Marketist for more blogs about Marketing, HR and Entrepreneurship. By; Imran
Global Recession 2020 is real or not but it seems like it is going to be worst nightmare for all the economies of the world. Stock markets loosing their game, ban on traveling, crowd gatherings, educational institutes on pause, production stopped, deserted children parks and shopping malls, where do you think it is going? 2019 has been a challenging year for businesses and said bad bye instead of goodbye with deadly virus Covid19. Virus woke up from china and travelling to rest of the world has made economists to look for a next big recession of the history of the world. Initialy it was assumed that it is a local problem of Chinese but look how it has been spread over the world in no time. This may remind us 2007-2008, many people thought it was manageable and later whole world faced the same thing which we may again face it. Here is what the writer from the guardian has to say; If history is any guide, the global economy will eventually recover from the Covid-19 pandemic, but the idea that this is going to be a V-shaped recession in the first half of 2020 followed by a recovery in the second half of the year looks absurd after the tumultuous events of the past week. Covid19 is like an earthquake; It has just arrived, it is in process to shake the whole world, I wonder what would be the after effects of this? As of now economists have no confirmed data of happenings around the world but it can be felt with current situations that a recession is coming and it will begin showing in this summers. Last day UN Chief asked major economies to gather themselves and work together to fight this virus else it will not leave good marks on the world and its people. Well as every recession effects 2 ends Supply and Demand. Covid19 will play the same, Supply from the major countries have been stopped due to shut of industries and production houses, On the other hand Demand has also decreased as people will not buy any product but sit at home and think about how to save more and more. When you sit at home you will not spend on buying new clothes, not eat at new restaurant every week, even you may not go exercise because of fear. See Demand and Supply rule becomes obsolete here. Shocking no? These are the shocks we are having because of novel Corona Virus Globally, now let us discuss some after shocks we may face; When we eat at homes for 2-3 months we will not go to restaurant for next 6 months – 1 year or may be more because we will be afraid that there might be chance of getting sick again. Many travelers or tourist may not go to places like Italy, France or UAE because we may think it was not properly taken care of. As we will spend much of our savings when we sit at home during locked down, we will work on saving more than spending. Major companies will produce less and less people will be required for it because of less demand. Poor people who are dependent on daily wages will be effected the most because do not know for how many months they will not be able to get any work. Relations among countries may effect and it will take time to regain that confidence. Remember they are saying not to shake hands, so wonder for how many months you will do the same? People will be afraid to invest in stock market. Educational institutes will be shut down and become online. Education will be effected the most too. At the end let’s discuss some necessary measures we all should take; Precautions from novel virus; Wash hands. Acoid unnecessary gatherings. Visit doctor in case of any medical emergency. Take good care of health, stay healthy and hydrated. Pray. How to make yourself economically healthy? Spend less. Start working online if you own any business and work from home if you have a job. Start learning some new skills which could give you some extra bucks to run your household. Global Recession 2020 is hard time for us all and it will pass. Stay connected with Marketist for more blogs. Writer: Imran Nadir
Impact of CoronaVirus on Search Engine Marketing is worth noticing in the world of Search Engines. Before we move further let me ask you a question, have you ever been sick for a month and never went out shopping rather than sitting at home using search engine and finding your desired product? Answer me in the comment box if I make a connection. Well I have been in that state when I was on bed for 7 days and ordered everything online and few online shops became my best friends. Like we use to roam around in the mall, I used to scroll up, search and order on these websites. Coronoavirus not having high impact on physical health only but also it is hitting high economically. This is the time SEO Experts need to be active as this may lead to better opportunities to increase sales leads. Here is what coronavirus may put us as its is spreading globally and impact of CoronaVirus on Search Engine Marketing; Increase in home shopping Social Gatherings Conferences may cancel or shift to stream online Education Online as schools may be closed Product shortage Work from home increases Travel diaries become empty Social gatherings at cafes and parks How it is connected with search engines? Well it seems that everything is going to be online and people will search more so the better the SEO the better will visitor reach, which may lead to more sales and potential customers. Increase in home shopping: Have you watched recent videos of Wuhan, China? They show the empty streets like there are no people. It will not take much time to spread around the world and same case will happen in all streets of the world. This will lead more purchase online. As experts of corona say do not leave houses and roam around without any purpose, so people will home shop. Here is the tweet of some SEO Pro: So is it just me or is anyone else thinking that as an SEO pro, I’m anticipating an uptick in work as even more people seek to shift their buying to online due to coronavirus, and site owners will seek to be ready? This isn’t to make light of the seriousness of it. Just thoughts. — Alan Bleiweiss (@AlanBleiweiss) February 29, 2020 Conferences may cancel or shift to stream online: As per SEJ (Search Engine Journal) many conferences has started to cancel multiple events. 2 major conferences; DealMaker London by Rakuten Advertising (1st April 2020) Cloudnext by Google (6th April, 2020) These are the major around the world, there may be many other which are cancelled, rescheduled or shifted to stream online. This is major breakthrough in the history of conferences. Education Online as schools may be closed: Local social media star Junaid Akram mentioned in his Facebook story that schools in Wuhan have become online as regular, kid has to dress up like he uses to be in school and come in front of camera and teacher teaches the lesson. So it means for an SEO expert if you are working on any online school project, you need to shift the hear up and focus, it is the time you may have more online students around the world. Product shortage: As we all know, china is number one supplier of almost every goods. Now factories in china have been shut down and export has decreased to minimum. There is going to be shortage of many products around the globe. Less supplies lead to Less inventory, it leads to more demand and increase in prices. Work from home increases: Last day I was reading news from Middle East Monitor that Dubai’s emirates group has asked its staff to take paid or unpaid leaves due to increase in corona. Also there are many other companies which are supporting the idea of work from home. Recent news is that Twitter just asked its employees to work from home. Travel diaries become empty: International travelling has become one hectic job because of corona virus. Latest news is that Saudi Arabia cancelled all visiting and umrah visas. Many flights have been cancelled in UAE and Iran. Likewise it is happening around the world as more cases are showing up. Social gatherings at cafes and parks: Major prevention of the virus is not to make eye contact with person who is not feeling well, so social gatherings have decreased in big numbers. Parks are getting empty day by day, cafes and other social gathering places are going in loss already. Negative things for SEO companies; As many businesses who are in premium category may not need SEO services as people will not buy it. so we all SEO professionals plan accordingly. Please comment as your views are important to us. Writer: Imran Nadir Stay connected with Marketist for more updates.
How to make blog an effective tool to increase business?
One of the marketing guru Seth Goddin said that most of corporate blogs suck big time. Here is few best things to consider while blogging on corporate website or blog. Here is how to make blog an effective tool to increase business? Never Sell in a written blog Everyone like it fresh Content is the king Connect the dots Never Sell in a written blog:
I would never buy a product of any company if they post the blog saying “benefits of the specific product” and at the end they say, buy it. Rule number one for any organization is not to sell in the blog, yes you can post an ad on the side but never ask your user to buy this or that. Ever wondered why people change channels when the advertisement plays? Because they do not want to waste a single second on the speech they give in the ad. Marketing in the blog is okay but selling is not. If your blogger or content writer is doing it, then you gotta change the blogger.
Everyone like it fresh:
Would you stay at stall of vegetable who is selling yesterdays vegetables or would you rather stay at the stall of the guy who is selling FRESH? Obviously you would choose fresh, any stupid would go for yesterdays. Same is the thing with your blog visitor, if the last post is 6 months ago, he would leave the website in the next second. Point is always keep your blog updated. Updating blog daily is the best practice, if you cannot update daily then must do it thrice a week. Is there anything you started but left because you could not maintain it? Starting a blog is very easy but updating it regularly is quite a task.
Keep Updating regularly. Content is the king:
This is not only an idiom, this works in real world too. Content marketing is tough, tricky and mind game. Always keep the content according to keywords. Original, updated and catchy content always helps you to pull visitor for maximum time. It is like if your showroom entrance is well maintained and decorated then you can show him whole showroom and do not let the visitor go empty handed.
Connect the dots:
Connect the dots in blog. Always write content which relates to your company goals and values. Best content marketing is that which is integrated with your marketing department. Writer: Imran Nadir (Marketist Academy)
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Importance of blogging for corporate world is something every business owner and marketing manager need to know. From writing about section to introducing recent updates in the market, it is mandatory to inform the end customer about products/services in a blog or news section. Well it would not be wrong calling blog page as dating point of customer and the organization, where customer could communicate in love language and know everything about the company. It is a place where companies respond to queries of the clients, the procedure of solving clients’ issues and share product or service details in details. Well, if I tell you that famous brands like IBM, Wallmart, General Electronics, Intel, Codek etc have blog section then why are you missing it? Why loose a customer by putting CALL US option rather than putting BLOG option so that s/he could get required answers in the blog section. This is not just the reason why organizations must have blog page but there are many others. Few of them are as mentioned below; Online Traffic Collect Potential clients data Sales Leads FREE SEO Save Marketing Expenses Educate potential customer to make loyal one Viral (Share, Share and Share) Online Traffic: You are making mistake if you are investing on different social media to engage or pull online traffic to your website while you can do it for FREE if you start blogging. Once the user is on your blog, he is now able to see other services and at this point that customer becomes potential. If the content is right and attractive s/he will subscribe to your blog to come back later. Collect Potential clients data: Once customer has subscribed to your blog you get the email address and other important data to send free promotional email. Does it makes sense? Sales Leads: There are many types to generate sales leads, one of them is BLOGGING. You do not search for it but leads searches you in this way. FREE SEO: Businesses who does not know spend loads of dollars for SEO (Search Engine Optimization). Trust me blogging is one of the easiest and chepeast way to do SEO for your online presence (Website). Google works on keywords, if you put right keywords in the blog, the user will land on your blog and this way to your service/product website. Save Marketing Expenses: A good business is not that which generates profits but the good business is to maximize profits and minimize expenses. Here is the list of expenses which can be saved if you start blogging right now; SEO Expense Expensive ads while you can post your ads on blog page. Social Media Marketing (User share content on social media if your content is worth sharing) Educate potential customer to make loyal one: A good company is not which sells computers only but that which shares how to use it and take the most out of your product. Example: I sell smartphones. People buy it but people want to know; how to use it? Specs of the cellphone. Details of the gadgets they get. Comparison of previous phone with the latest one. Price index. ETC. Viral (Share, Share and Share): Mechanism of coming in trends is when something gets too many shares. Blog is sync with social media websites where you can directly share the blog anywhere you want. If customers likes the content s/he will share. Example: If you are true marketer and like my blog you will share it with your BOSS or close friends or may be people in the same field. If this continues this post may get viral. Share to maximum people Importance of blogging for corporate world. Written by Imran Nadir (Marketist Academy) Give Like on FB. LIKE
360 Degree Branding is reaching to all potential and existing customers on all mediums so that people could remember the campaign and check out what it is about. It is to cover complete journey of your customer from looking at your ad to buying your product. 360 Branding is a process, in which marketer plays step by step; Awareness First create awareness of the brand by promoting on all mediums mentioned below. Inspire Inspire with the story of your product/service. Engage Engage by creating feedback, suggestions or comments from the end customers. Connect Connect your story with customers story. Nurture Nurture your campaign Brand Loyalty In the end it will create brand loyalty and your potential customer will concert to loyal one. It is when marketing campaign is run through all the available mediums at the same time. Here is the list of mediums used for 360 degree branding; Print Media It includes Newspapers, magazines, brochers, flyers and pamphelets etc. PR Personal Relations includes all the available contacts in the market be it personal or professional) Broadcast It’s major elements are Radio, TV, Online channel or local recorder) Email Electronic mail, times have gone when you used to send mails via postman, email is the modern way of sending detailed messages Phone You can send Messages, Text and whatsapp instantly to your desired or end customers. Website Website is an online presence eg: company’s website or any other 3rd party website be it blogger or website. Social Media Modern marketing focuses on facebook, Twitter, Google, Youtube, Instagram and Linkedin. Events Sponsoring events nearby. You can also say it is the mixture of classic marketing (Bill Boards etc) and modern marketing (Online). Example: Mcdonald’s is about to launch a deal to attract maximum customers to get maximum profits. Their marketing team will make an ad, which is going to be video, a picture, or some article for bloggers. What s/he will do is contact all the mediums and tell them to begin campaign at this time, now this campaign will be aired all at once, reaching out to maximum people. More about 360 branding: This concept of marketing is not free and company has to pay for this to be available on all mediums at same time. Please visit our website to know more marketing concepts.
24×7: The concept of 24 by 7 is that something which is available every hour of the day (like 24 hours) and everyday of the week (like 7 days). It is mostly used in businesses, the businesses which are always open day and night.
The other words used for 24 by 7 is; Non stop
Round the clock. Example:
All the businesses which are always open, they have employees who work on rotation, like A works 8 hours, B works another 8 hours and C works remaining 8 hours.
This is very essential act for all businesses be it product based or service based.
Here is the list of non stop services; ATMs (24/7 Banking transactions)
Customer support/Call Centers (Whenever customer faces issue, s/he could be addressed)
Emergency at hospitals (You never know when emergency occurs)
Petrol/Gas Stations (For all the travelers, there is this shop on majority stations for snacks for odd times cravings)
Police/Security Guard Services (Securing major places and things)
Airports/Airlines (Time varies country to country so as flights timings)
Electric/Water and other
Gym (Not all members are free at the same time)
Comment if We missed any. How can 24/7 increase our businesses?
Being a customer of any company I do not just buy product or service but I also buy experiences. I would love the brand which is available on my ease.
This will increase word of mouth and you know word of mouth is very strong and least costly marketing strategy.
You as a businessman, if you do not provide non stop service, someone else will and you will loose customers big time.
Other benefits include; Customer can reach you anytime s/he wants.
There is always an opportunity to make another happy customer.
Customer feels proud to discuss your non stop services with their family and friends. Marketist provides 24/7 services. Click on services page to know more about our services. Email: [email protected] (If you want us to write about any concept)
Market Survey in Pakistan!
Market Survey in Pakistan is very important before the launch of any product or service, as this tells you forecast of the product/service whether it will work in near future or not. Market Survey is that in which companies go to customers and ask their point of view, what they think? It is not limited to feedback only. You can do multiple things, few of them are as follow; You can know your customer’s taste and requirement. Gather customers data eg: contact number, email, profession, salary, etc and plan your marketing accordingly. Also can check the brand identity and brand loyalty of the customers in the market. How satisfies your customer is, you can ask them in the store or going door to door. Why Market Survey in Pakistan is important?
As we all know this is digital era and too many people are stepping in to the same business as you. So market survey tells you how to beat your competitor and launch better experience for the customers so that revenue chart could be better for your company.
Once you know what your customer desires or wants, you will plan your marketing strategy accordingly. Market survey helps to design better marketing planning and forecasting. Collected data can be used for massive marketing.
Survey data makes your decision stronger than ever. As you already guess the outcomes via survey. Customer satisfaction; Customer gives 5 star to those who care for them. If you proceed customer satisfaction survey, they will be your loyal customers always as you listen to them first and make changes accordingly. Customer is the king of the corporate world, you know.
Ultimately these all above reasons will hit your revenues and company will start booming up. https://marketist.pk/market-survey/ Marketist on FB
What is Importance of Door to Door Marketing? Note: Door to Door Marketing means D2D in this article. Direct marketing is that when organization directly communicate with their customers through different available channels. D2D where companies send their promotional or marketing materials at the doorsteps of the consumers’ homes. What does D2D marketing include? Companies send following using D2D marketing. Brouchers which contains details of the company products, services, details of packages or offers by the company. It should be 1 pager or 2 pager only.Catalogs is the list in which products can be listed in order, contains list of products only.Sales Flyers; Broucher in which only sale is offered to the customers. Which could be season end sale, summer/winter sale, new arrival sale or promotional sales.Post cards; Companies send post cards to the customers, which can be 10 year celebrations, invitation of new product launch event, birthday wish to the important clients etc.Newsletters are those in which company shares the news happening around the company and in corporate world.Magazines; Many companies issue magazines which could be monthly, quarterly, semi annual or annual magazine.Companies write articles about their products, services, success stories of the employees, appreciation to the top customers and many other things related to customers.Product Samples; This is expensive door to door marketing type in which company share their product samples to the doorsteps of the consumers. What is marketist door to door marketing? We are marketing company which provides D2D marketing services in Islamabad and Rawalpindi. First We discuss, plan and initiate the campaign accordingly at very reasonable cost. Importance of door to door marketing: Door to Door marketing is very important like every other type of marketing. As Marketing company We highly recommend D2D marketing. Importance of door to door marketing is something all business needs to understand. Of course Social Media Marketing and Digital Marketing is important in this era but here are few reasons we think Why Door to Door Marketing is important; As customer if I receive any flyer or sale offer at my doorstep, I would feel special and VIP.I will feel honored.This act may make me potential client to loyal client of the company.Customer – Company relation is very important and via D2D marketing relationship gets stronger, customer feels special as he will think that company cares for their customers.This is great way of direct communication. You can get the feedback from the customer regarding your product or service via D2D service.Company can share new address of the office with their customers and contact details (updated numbers or emails).You can tell them about your new product/service launch or any upgrade in the existing product or service.This is the only marketing type in which customer gets to hold your offer in their hands and it has longer shelf life.Customer keeps your broucher and gets back to you whenever needed.Once 1 customer receives your broucher s/he tells to their family and friends and through this more word of mouth is generated.Marketist follow below model to define Why door to door marketing is important?AttractNew clients.EngageExistingRetain marketist.pk/door-to-door-marketing/ If you have any query please feel free to ask via following methods or you can also comment in the comment box. Email: [email protected] Facebook, Instagram, Twitter, Linkedin and Youtube.